Driving Demand The CODE for Sales eBook Elizabeth Allen Michael Gerber
Download As PDF : Driving Demand The CODE for Sales eBook Elizabeth Allen Michael Gerber 
Get your whole organization selling, using social media to farm your current customers and hunt for new ones.
Today, more than ever, you need your entire organization to be part of the sales process. In her latest book, Driving Demand The CODE for Sales, Elizabeth Allen explains a new way of thinking about the sales process that allows everyone to contribute. This process not only can help your company improve sales, but will help every employee with networking skills needed throughout their career and life outside work.
This book features a foreword by Michael E. Gerber, the author of entrepreneurial best-seller "The E-Myth."
Driving Demand is based on a proprietary program, called CODE™—Communication-Organization-Documentation-Evaluation™—that was developed by Elizabeth Allen and first introduced to business clients in 2001. After assisting in the sales and marketing turnaround of numerous organizations, and watching the enthusiastic responses of countless executives and managers at seminars and presentations conducted throughout the United States, CODE is available in book form.
Driving Demand; The CODE for Sales will specifically address
•How to market your firm in the most cost-effective manner possible to build an effective and compelling brand image. This applies to start-up as well as established companies looking to reposition or reinvent themselves.
•How to manage the four actionable sales phases Lead Generation, Lead Qualification, The Sales Pitch and Post-Sales Activities.
•How to organize your prospecting efforts so that you can “predictably fill the prospect pipeline” and end all guessing when it comes to assessing where someone is in the sales process or wondering “what the next step should be.”
•How to and where to find prospects when they don’t easily identify themselves; how you can get a step ahead of everyone else so that you can identify and impact prospects before they even realize that they are prospects.
•How to effectively position your company from the customer’s perspective so that, from the first contact forward, you have a distinct advantage over the competition.
•How to effectively coach CODE for every employee in the company, focusing on issues specific to the prospector, technology expert and closer.
•How to qualify and categorize each lead, so that you don’t invest valuable internal resources on leads that aren’t going anywhere.
•The importance of setting an agenda for each point of contact with a prospect, so that each contact is meaningful.
•How to address clearly and with purpose the issues of price, proprietary solutions and competition so that you control and manage the expectations of the prospect through a series of disclosures that puts you in the driver’s seat throughout your sales effort.
Driving Demand The CODE for Sales eBook Elizabeth Allen Michael Gerber
A must read for any size business. If you have had trouble getting your company pointed in the same direction and the sales team engaged in a process to be successful, this book is for you. Any company suffering from sales related pain can benefit from this book and even more if you are able to meet with Elizabeth in person. Warning - she is passionate about entrepreneurs and sales, and she is very tall but not intimidating at all.Elizabeth has truly cracked the code on how to sell, who needs to sell, and how to manage and predict revenue/income with confidence and accuracy. This book is for companies of all sized no matter if you are a single practitioner or in the "C" suite of a large organization, there can be nothing but good that will come from the relatively short amount of time to finish its 183 pages.
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Driving Demand The CODE for Sales eBook Elizabeth Allen Michael Gerber Reviews
Excellent book even for a newbie to the world of business/entrepreneurship (me). Easy, quick read full of practical strategies that can be applied tomorrow to help your business grow. If you get a chance to hear the author speak in person, she is very sharp!
This is an excellent book that gives real meat and substance to the world of sales - love the concepts and being able to build a workable pipeline. It works.
This book gives great insight into building a marketing plan and strategy to organize your efforts into a quantifiable technique. Driving demand can be applied to any business small to large, small car business, healthcare, to big corporate sales. It's all about the relationships and how to measure the value of that relationship to your company.
Elizabeth was a joy to listen to her speak about her passion for economics as entrepreneurs.
Driving Demand is a practical "no-nonsense" book that delivers a packed punch in an easy to read format. For those looking for a simple methodology or confirmation that their approach is sound, Driving Demand is perfect! The book can be shared with experienced or novice sales staff members. Elizabeth Allen provides nuggets of knowledge supported by wonderful practical examples that can also be put to use immediately. In my new sales manager role, I have changed our sales approach and am implementing her YBR model into our otherwise complicated CRM sales funnel process. I can recommend Driving Demand without reservation as an excellent investment for the lifelong learner.
Awesome book, even better when the concepts are deployed by your team.
A must read for any size business. If you have had trouble getting your company pointed in the same direction and the sales team engaged in a process to be successful, this book is for you. Any company suffering from sales related pain can benefit from this book and even more if you are able to meet with Elizabeth in person. Warning - she is passionate about entrepreneurs and sales, and she is very tall but not intimidating at all.
Elizabeth has truly cracked the code on how to sell, who needs to sell, and how to manage and predict revenue/income with confidence and accuracy. This book is for companies of all sized no matter if you are a single practitioner or in the "C" suite of a large organization, there can be nothing but good that will come from the relatively short amount of time to finish its 183 pages.
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